Margaritas, mega-resorts, Mayan ruins, this is the real Cancún. In the 1970s Mexico's ambitious tourism planners decided to outdo Acapulco with a brand new, world-class resort in the Yucatán Peninsula. The place they chose was a deserted sand spit offshore from the little fishing village of Puerto Juárez. Its name was Cancún. In the last two decades Cancún has grown from a little jungle village into one of the world's best-known holiday resorts. The Mexican government sunk vast sums into landscaping and infrastructure, yielding straight, well-paved roads, drinkable tap water and great swaths of sandy beach.
All the investment was not in vain, Cancun is now recognized by its International cuisine, spectacular golf courses, sophisticated spa facilities; exclusive shopping centers, typical handicraft markets as well as shows, bars and nightclubs that give fame to its incomparable nightlife. The nature beauty of Cancun also leaves something to be desired with its spectacular white sand beaches and fascinating sea in turquoise blue tones that share the space with unique natural places, Mayan culture, water activities and adventure.