The main financial hub in the country, São Paulo is also Brazil's most cosmopolitan city, with top-rate nightlife and restaurants and impressive cultural and arts scenes Its art and entertainment are on par with any world capital. Most of the wealthiest people in Brazil live here and the rest of them drop by at least once a year to shop for clothes, shoes, accessories, luxury items, and anything else that money can buy. Paulistanos believe in working hard and playing harder, and despite complaining about traffic and pollution, wouldn't dream of living elsewhere.
São Paulo can be an intimidating place, but if you have someone to show you around, or if you just like the challenge of navigating urban jungles, it's worth a visit. And despite moving at a much faster pace than the rest of the country, the usual Brazilian warmth and alegría still rules.